How To Promote Your Product With Website
In this article we still talk about the Online Home Business Model of Selling Products Online. After you have created your own information products, it is time to sell it using website. There are two basic steps that you need to do to promote your products online:
- Creating sales website by writing a sales letter of your product or landing sales page
- Promoting your website
Creating Sales Website
Creating a website is not as hard as you think it is. In fact you can do it in 7 simple steps.
1. Set concept of your site.
What your future website will be like. What audience will be your target market of your website and product? You must to sure that your website can answer visitors’ needs. If they satisfied, they will keep coming for more.
2. Design your website page
Plan the layout and design your first page. If you have basic knowledge in HTML, it will be easier and better. However, there are hundreds of What You See Is What You Get (WYSIWYG) editors that you can help you to create a simple sales website using HTML in very easy way. You can find free website editors and HTML tutorial online as well. If you are desperate on web design and have extra money, you can hire a web designer to create your website. You can hire freelance experts at places like http://www.elance.com, http://www.rentacoder.com, and http://www.scriptlance.com.
3. Write sales letter
It is the important part in creating your sales website. You have to write something that can turn your visitor to buyer. Rather than reinvent the wheel on sales letter tips, I recommend you to read David Frey’s article on “12-Step Foolproof Sales Letter Template” to reveal his proven template system to you. Make sure you follow it for maximum result.
4. Edit your page
Edit, proofread and edit more. You have to make sure that your website doing well in most web browser, especially Firefox and Internet Explorer. Different browser may give different appearance. Check also whether the web design is pleasing to the eyes, having readable fonts, having helpful content, well working links, no spelling and grammar errors. Better check all these little details. They may be tiny details but they make up the whole website. One little mistake can be disastrous. Never sacrifice the quality of your website as it is your frontline or the window case of your store to attract visitors that makes your business sell.
5. Do the rest of the pages
If you only prepare one page sales website, another site you need to prepare is Thank You page or Download page for your buyers download your product. Then, edit, proofread and edit more. That’s it!
6. Find a host
You need a reliable hosting company with 24/7 support and almost zero down time. Having a host is not that expensive. In fact you can get one at less than $4 a month or $70 for two-year payment in advance. If you are in limited budget, you can get free hosting as well as. The only consideration is that their banner must be placed in your site.
I recommend you two reliable hosting companies that have high quality rank in most hosting review, they are HostGator and BlueHost. The good things are they offer a reasonable price and various package according to your needs.
7. Submit the pages to your host
When your site ready to publish you can submit them to your host. Do not forget to update the pages regularly, especially for more complex website. You have to be updated in order not to lose your target market. That is the last thing you want to happen.
You may not realize it but your site is already done. It is time to promote your website.
Promoting Your Website
A website does not just automatically get traffic. You have to work on getting people visiting your site and start making sales. Getting traffic from search engine rankings is another big challenge. There are millions sites out there competing to get high rankings in search engine, depending on you’re your niche and keywords. How can people know that your site exists if you do nothing?
You need to promote your website and get it noticed – not only in the search engines, but in other places where you will get targeted traffic who are interested in your website and especially your product.
The following is top 10 promotion strategies that you can apply to your website:
Strategy #1 – Link Building
There are many directories and link exchange sites on the Internet that provide places to put your links. One of the examples is this HomeBiz Directory site. You can find more directory sites or niche directories by searching on search engine. It is hard work to do this, but you will get links and traffic to your site. If it’s too much like hard work for you – you can use directory submitter service (free or paid) in the following link:
- Resellergo.com (free up to 150 submissions) – it is cool tool. I love it!
- Directory Submitter
- Free Directory Submitter Software
Strategy #2 – Pay-per-click Advertising
PayPerClick advertising, also known as PPC, is one of the fastest ways of targeted internet advertising that uses the search engine as traffic generator. It also can be the most cost-effective ways if your do it right as ii is paid based on clicks (traffic result). Conversely, you can lose a lot if your traffic does not convert to sales. I highly recommend placing your ads with the big reputable companies like Google or Yahoo PPC since this advertising model prone to fraud click.
I recommend you to read Perry Marshall’s The Definitive Guide to Google AdWords for not losing your money with Google AdWords and see a video how to make more money with Yahoo PPC.
Strategy #3 – Article Marketing
Promoting your site with article marketing is an excellent way to gain long term traffic. Submitting your article to directories will get you backlinks and if they are quality articles, will get you known across the Internet as an expert. Newsletter and website owners will pick up your articles and use them as content. This will help to promote your site to a much wider audience.
- Resellergo.com (free up to 50 submission)
- Free Article Submitter
Strategy #4 – Affiliate Program
Running an affiliate program for your product is an excellent way to promote your site. Instead of you working on promoting your site, you have all these affiliates doing the work for you. The best thing of this strategy is you don’t pay them a penny unless they make a sale. Three factors that you need to pay attention in order to have hundreds of hungry affiliates aggressively marketing your product all over the Internet. It depends on how attractive your product is, how much commission you offer and how good your support to your affiliates. You can use Clickbank and PayDotCom to submit your product.
Strategy #5 – Viral Marketing
Viral marketing is an powerful method of getting traffic to your site that uses old concept of forwarding message. You get all those jokes emails and funny videos that people send to all their friends? That is viral marketing concept. If you can tap into this through a book, a video, games or anything people will want to pass on to their friends, suddenly you have a whole lot of people promoting your site – for free! You can also use this concept by giving away freebies with links of your product inside.
Strategy #6 – Forum Marketing
Online people like hang out in forum. Hence, you can use forums are an excellent way to market your website by providing comments on forum that related to your niche. Add your link to your forum signature. As you participate in a forum so you can establish yourself as an authority and trusted expert on your chosen subject, which will make people come to visit your website to find out more information. Don’t spams the forum by promoting your product without adding value to the forum, it will harm your reputation.
Strategy #7 – Blog
If you are not already blogging then you should consider including free blog alternative in your marketing promotion. Why? Simply because search engine love blogs. There also are many benefits of blogging that I will write in more details on blogging to profit in our next Online Model Articles.
Strategy #8 – Classified Ads
This is the first offline marketing method when you want to sell something. In face, classified ads live in online world. This can be a powerful tool for getting search engine to notice your site and send your traffic. Please click this for list of top classified sites. You can post ads on most classifieds for free, but your ad will get more exposure if you pay for a premium ads.
For more reading on free advertising, please read this article - Free Advertising on Blogs
Strategy #9 – Traffic Exchanges
People exchange traffic in traffic exchange sites. People visit or click to get visitor to their websites. More information on getting traffic with Traffic Exchange can be read in this article How to Get Targeted Traffic with Traffic Exchange.
Strategy #10 – Social Bookmarking
Social bookmarking websites are place in the Internet where you can submit bookmarks for the public instead of private on your computer. The benefit of submitting our links to social bookmarking sites are the back-links for your site and the human traffic that finds your links and then clicks through to your site. Use social bookmarking service provided by SocialMarker to submit your site to a bunch of social bookmarking sites. If you want to learn more about social marketing tips, get free blueprint ebook at Social Media Daily.
Promoting your website surely will get targeted traffic to your site and also allow you to increase the search engine rankings through back-links on specific keywords your site. As traffic is like the blood of your site to stay alive, you have to take your website promotion seriously. As spamming and other unethical practices will harm your website reputation, promote your site ethically and responsibly, and you can be reaping the rewards in the future.
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Landing Page Tips…
If you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!The landing page of an affiliate website is often a squeeze page that is created to do pre-selling an affiliate product or just simply collecting email address for list…
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